The animal advocacy group PETA will erect a billboard on I-69 in Delaware County to, in the group's words, "pay tribute to the cattle who were killed or grievously injured" in a July 11 truck wreck.
The signage will be a variation of a campaign urging Americans to "go vegan."
“This overturned truck killed nearly 20 gentle cows, and the ones who survived are most likely back on their way to the slaughterhouse,” said PETA Executive Vice President Tracy Reiman in a statement that accompanied the announcement. “PETA’s billboard will let travelers know that the best way to prevent such tragedies is to keep animals off the road in the first place by going vegan.”
The cattle were on board a trailer that crashed on an exit ramp near Muncie. The driver told police a car forced him off or the ramp, causing the accident.
That driver and a passenger in the cab were also hurt.
Some of the cattle that were seriously injured were put down with gunshots.